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My Mission

My mission is to reframe frustration as an indicator of opportunities in service enhancement, digital product innovation, and brand experience.

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By leveraging various research methodologies, I identify areas for improvement and develop tailored solutions. Through holistic program development and project management, I contribute to organizations' digital growth, fostering tangible gains in brand excellence and customer satisfaction.

My Values

Consistency

Consistency is the ultimate catalyst of progress. I turn setbacks into success by delivering excellent work, meeting deadlines, and exceeding expectations with each project I undertake.

Empathy

Empathy is the thread that connects diverse voices and experiences. I strive to understand the needs and perspectives of others to create inclusive solutions.

Continuous Learning

Continuous learning is essential for effective collaboration. I actively seek opportunities to expand my knowledge and skills to contribute effectively as a team player.

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My Career Journey

I believe art and design have the power to redefine and alleviate community frustrations. Having spent considerable time navigating and understanding frustration in various contexts, I've learned that it's a complex yet actionable emotion. My journey has led me to projects focused on understanding human behavior and addressing the root causes of dissatisfaction.

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As a community muralist, I collaborated with community members to challenge negative perceptions and address local frustrations. Transitioning to roles in program development, such as those at Gracie Mansion Conservancy, I found myself drawn to enhancing user experiences. Though initially focused on event planning and exhibit development, I discovered a passion for user experience, website management, and product design.

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Now

I aim to apply my insights and skills as a product designer and project manager to create solutions prioritizing user satisfaction and minimizing frustration. I strive to empower organizations to understand their audiences, develop meaningful experiences, and drive positive change through design.

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